Over two years ago, I set out to build an app with a person that I’ve never met in person. Anahelena and I met working on collaborative promotions for a kid’s app maker community, Moms with Apps. We hit it off and started talking over Skype about our dreams and visions for the App Store and our professional lives.
We started working together on some efforts for the Moms with Apps community, coming up with wireframes and web design for a cross promotional website. As is often the case with consulting projects, our work wasn’t really used in the way we had hoped. We looked at what we enjoyed most about the project, which was working with each other.
Around that time, I attended a conference in San Francisco called Renaissance iO, the core theme of this conference is developing the renaissance range of skills to be independent app makers. Not only did I come away from this conference with a lot of great reference material, I was also inspired to see so many women in attendance. Looking around, I saw an audience of peers. It sparked something inside of me. If they could do it, maybe I could, too. Tim Berry’s closing talk about how anyone could come up with a business plan set me in motion.
Long before we began our partnership, Anahelena had already built Kid Capsule, a digital baby book app. I told her that what delighted me most about the app was the photo saving piece and mused that it would be neat to isolate that concept and help people share those moments of joy. In its way, this led to PostMarked.
We both started socializing the concept with our friends and family, taking note of the subject matter of many of our friend’s instagram and Facebook photo posts. Before we knew it, we were up to our elbows in Balsamiq wireframes and iterating on a prototype.
From my early career days of commissioning virtual goods from the creator community on IMVU, finding someone to help define the user interface style and produce the visual assets for our backgrounds and stickers was the least of our hurdles. We got some early concepts for the visual style from a designer on Dribbble and found a great graphic designer through browsing Etsy.
Our biggest challenge was actually a basic human relationship one– balance. The thing about balance is that it’s a constant tension. You don’t just cross the tightrope without conscious steps. We had to constantly communicate and make sure that we were on the same plain of expectations. We couldn’t have done this without SMS, Skype, and a variety of other communication tools.
After 2 years and over 40 Testflight builds, our app is finally available in the App Store. We’re already working on our next project!